A potent mix of strategist, storyteller, and producer, I’ve spent the last 8 years creating high-converting campaigns and industry-recognized content for software brands.

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Building the best content team around appeals to me because I love clever storytelling, growing the careers of writers, and variety. To date I’ve been fortunate to work on everything from editorial and product launches, to onboarding, customer adoption, rebrands, site overhauls, original research, pricing changes, style guides—you name it.

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Some folks know how to create content, but I can tell you exactly what you should create, go back to refresh, (or whether blogging’s worth your time at all*gasp*). It’s not about publishing for the sake of it—it’s about what you prioritize (efficiently) and the business result.

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I haven’t formally held a product marketing gig, but people often ask if it’s my next move. I’m comfy not only using positioning frameworks, but refining them to create the strongest messaging possible.

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As employee 25 at Vidyard in true work-in-a-loft startup days and employee ~50 at Unbounce as we’ve scaled to ~200, I’ve been exposed to the marketing tactics and marketers considered best in the biz.

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Everybody wants slick brand videos, but if they don’t jive with your positioning—or their purpose isn’t clear—they aren’t worth the investment. I’ve produced dozens of videos and can pass on hard-won lessons for shoot days and beyond.

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I could have become THE Dr. Pepper, but instead I have an honours Arts & Business degree from the University of Waterloo in ‘rhetoric & professional writing’. Sadly this involved analyzing many ancient texts and absolutely no re-runs of Mad Men.